FTSV participant Isabella Herrera was one of 55 members chosen for the Youth on Course (YOC) + TaylorMade DRIVE Club. Selected members are outstanding kids who participate in community service, are academically strong, and are committed to making the game of golf more inclusive. YOC partnered with TaylorMade Golf Company to provide further access to the game along with mentorship and support from industry professionals with the ultimate goal of increasing diversity amongst the golf industry at large.
Isabella has been involved in the FTSV program with her entire family for over 5 years and is currently an Eagle participant. She shared her sentiments, “Diversity, inclusion and equity is really important to the game of golf. It is something it lacks and I am glad to see more of it because of this program.” “We are thrilled for Isabella.” says First Tee Silicon Valley Program Director, Chris Moreno-Hunt, “She has excelled in our program with her interpersonal communication and through her hard work. In addition to participating in all of our seasonal classes, she also caddies at local country clubs. She is a natural leader, and will make an outstanding DRIVE club participant. We are so proud of her!”
The newly-minted initiative, known as The DRIVE Club (an acronym for Diversity. Respect. Inclusion. Voice. Equity.), highlights a special subset of the YOC membership that will earn additional benefits through their commitment to play. The YOC and TaylorMade partnership aims to inspire its members through camaraderie and an all-encompassing team-like atmosphere.
The 55 members of the DRIVE Club, who reside in select markets for phase one of the initiative, will have access to play YOC partner facilities for just $1. Club members can also earn TaylorMade equipment and gear simply by playing a game they love. The more they play, the more they earn. Additionally, this partnership aims to help DRIVE Club members hone their skills on the course, with complimentary lessons provided by TaylorMade staff professionals at various locations, including the acclaimed Pebble Beach Resort.
“DRIVE Club is important to TaylorMade for many reasons,” says TaylorMade CEO David Abeles. “The betterment of the game is central to who we are, and we fully embrace that responsibility. It goes beyond engineering the highest performance equipment to help people play better golf. There’s a human and social element that we lean into, intrinsically with how the game brings people together and allows us to bond over a shared experience. DRIVE Club embodies those values, and we’re proud to partner with Youth on Course to bring it to life.”
The 100 Hole Hike is YOC’s marquee fundraising effort, with over $1M raised annually from individual and collective efforts that take place nationwide. FTSV’s own Board Director Ron Hallagan braving participated and raised over $26,000 plus an additional generous matching gift to FTSV.
“The formation of the DRIVE Club, in partnership with TaylorMade, will help us continue to identify young people who are passionate about golf, education, and giving back, and create additional support systems to help them achieve their goals on and off the course,” says Michael Lowe, VP of Programs for YOC and FTSV Volunteer Coach.
Committed to making the game more appealing, inclusive and accessible to nurture the next generation of lifelong players and lovers of the game, YOC gives its members opportunities to grow on and off the course. Offering subsidized rounds of golf, YOC members can play at more than 1,400 courses across the country for $5 or less. First Tee of Silicon Valley is proud to partner with YOC to provide memberships through our program. Participants can register for Youth on Course cards through our registration page on our website. Additionally, we partner with YOC to promote their paid internship, scholarships, and caddying opportunities to our participants. For more information, please either visit our youth opportunity page, or go directly to the youth on course page. www.youthoncourse.org/join.
About Youth on Course
The core purpose of Youth on Course is to help young people grow and succeed both on and off the course by providing opportunities to play, learn, grow, and build relationships through affordable, inclusive access to play. More than 100,000 members play more than 1,400 golf courses for $5 or less, benefit from career opportunities through the caddie and internship program and receive college scholarships. Headquartered in Pebble Beach, Youth on Course is a 501(c)3 organization that began as the charitable arm of the Northern California Golf Association. Since 2006, more than one million subsidized rounds have been played by Youth on Course members and more than $2 million has been awarded in college scholarships. Across North America, Youth on Course serves all of the United States of America and parts of Canada.
About TaylorMade
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls and accessories with industry-leading innovative products like SIM2 metalwoods, SIM2 irons, P•Series irons, TP5/TP5x golf balls and Spider putters. A major force across the world’s professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Collin Morikawa, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks.
